Opinion | Membership is broken. How can we fix it?
Membership schemes can no longer be seen as a passive income source – to survive, they need active investment, says MHM director Guy Turton.
https://www.museumsassociation.org/museums-journal/opinion/2026/01/membership-is-broken-how-can-we-fix-it/# #globalmuseum #museums #membership
@museumsassociation.org